Who do you have sitting in your hot seat? We support our clients with practical technologies so they can truly focus on best representing their clients.
We produce demonstrative exhibits that transform complex subject matter into something easily and instantly understandable through the use of compelling visuals.
A settlement brochure is a preview of a jury’s journey through discovering what happened, who was negligent, the damages, and what the law prescribes.
"First and foremost, I want to thank everyone again for their hard work and attention to detail throughout the entire process of this litigation. We couldn't have achieved the successful outcome that was reached without it."
- Craig Demry, Product Safety and Technical Engineering, John Deere Construction & Forestry Division
James Baxter Gentry IV founded Phaktory and has 15 years of professional experience. Within the legal arena, he occupies the "hot seat" in trial, facilitating the presentation of evidence to judge and jury. His clients include major international corporations.
He holds a B.A. from the American University of Paris, a M.A. from the Universiteit van Amsterdam and a M.F.A. in directing from the École Internationale de Création Audiovisuelle & de Réalisation in Paris.
He speaks five languages: English, French, Italian, German and Dutch.
Serving as our Senior Producer, Baxter Gentry is a seasoned media producer with 30 plus years of experience. He is a former TV News Anchor and Reporter, also working as a Field Producer for CNN and ABC News. Baxter Gentry has received awards from the Associated Press and Society of Professional Journalists.
His popular seminar, “Technology and the Art of Persuasion,” has been conducted at conferences throughout the United States.
"If a picture is worth a thousand words, a video could be worth millions."